ToneGridMerchant
Checking…Shopper view
Catalogue audit · 24 SKUs · 4 brands
Your best-served shopper picks from 11 pieces. Your worst picks from 4.
Scored against 18 population segments. A segment counts as served when a product reaches 62 on the tone match, which is the point where undertone, contrast and chroma all hold up together.
- Assortment spread
- 2.8×
- more choice for your best-served shopper
- Best served
- light · warm
- 11 of 24 clear the bar
- Worst served
- deep · neutral
- 4 of 24 clear the bar
- Suggested addition
- violet
- #AFA2E7 closes the top 3 gaps
Coverage
Each cell is a slice of the shopping population. Fill shows how much of your catalogue clears the match bar for that slice.
nonefull
warm
neutral
cool
fair
light
medium
tan
deep
rich
Hover a cell to read its numbers. Click one to filter the catalogue to that shopper.
Recommended buyhue sweep · 180 candidates
violet #AFA2E7
Sweeping the full hue circle at three lightness levels, this is the single colour that scores highest across your three weakest segments — a mean of 83 against a current mean of 52.
deep
tan
fair
Catalogue
Pick a segment above to re-rank this list through that shopper’s eyes.
| Colour | Product | Sold | Returns |
|---|---|---|---|
Harbour blue | Weekday Oxford ShirtNorthfield | 412 | 19% |
Burnt amber | Boxy Linen OvershirtNorthfield | 188 | 11% |
Raw bone | Ribbed Knit TeeHalcyon | 736 | 22% |
Field olive | Cropped Utility JacketHalcyon | 203 | 14% |
Deep garnet | Silk Column DressMarlowe | 97 | 31% |
Faded chambray | Poplin Midi DressMarlowe | 264 | 27% |
Ink navy | Straight Leg TrouserNorthfield | 351 | 16% |
Stonewash | Relaxed DenimHalcyon | 588 | 24% |
Turmeric | Camp Collar ShirtSable & Co | 142 | 13% |
Muted plum | Merino Crew KnitSable & Co | 176 | 18% |
Chilli red | Draped Wrap TopMarlowe | 221 | 29% |
Pine green | Quilted Liner VestNorthfield | 118 | 15% |
Fawn | Pleated Wide TrouserMarlowe | 197 | 21% |
Powder rose | Boucle CardiganSable & Co | 163 | 33% |
Charcoal marl | Heavy Crew SweatHalcyon | 496 | 17% |
Deep teal | Slip Midi SkirtMarlowe | 134 | 26% |
Chestnut | Corduroy Shirt JacketNorthfield | 109 | 12% |
True black | Fine Gauge PoloSable & Co | 623 | 20% |
Clay blush | Tiered Cotton DressHalcyon | 151 | 28% |
Storm grey | Track PantHalcyon | 388 | 19% |
Signal orange | Colourblock WindbreakerNorthfield | 87 | 16% |
Sage mist | Cropped CamiMarlowe | 274 | 23% |
Slate indigo | Structured BlazerSable & Co | 143 | 25% |
Khaki drab | Cargo Wide PantNorthfield | 231 | 18% |